The Service Edit · Service

THE
DIGITAL
AUDIT.

Before spending money on email, websites or anything else — you need to know exactly what is broken and in what order to fix it. That is what the audit does.

$595
Flat fee · Delivered in 5 business days · No ongoing commitment
Book the audit Free health check first
Who this is for
Independent hospitality businesses — cafes, restaurants, bars, food producers — who know their digital presence is not working as hard as it should but are not sure where to start. The audit tells you exactly where to focus first.
What most clients find
Nearly every audit surfaces at least one quick win that generates more than $595 when acted on. A broken booking link. A Google profile with wrong hours. A welcome email that should be sending automatically and is not. Most clients find the audit pays for itself before they act on a single recommendation.
What comes next
The audit findings scope everything that follows. If we go on to work together on email marketing or a website build, the brief is already written — which means the quote is precise and there are no surprises.
Six areas

WHAT WE
LOOK AT.

Every audit covers six areas of your digital presence, each scored and ranked by impact. You will know not just what is broken, but how much it is likely costing you and what to fix first.

01
Email list health
List size, engagement rate, deliverability, platform setup, segmentation, and whether your automated flows are running. Most businesses are surprised by how much is sitting idle.
02
Website performance
Load speed, mobile experience, Core Web Vitals, broken links and forms, accessibility basics. A slow or broken website is losing you customers before they get to the menu.
03
Conversion audit
Booking flow, menu access, contact clarity, trust signals, call-to-action effectiveness. Are visitors converting into customers — and if not, exactly where are they leaving?
04
Google presence
Business Profile completeness, local SEO ranking, review response rate, photo quality, hours accuracy. Your Google profile is often the first thing a potential customer sees.
05
Local search
Whether your business appears in local search results for the terms your customers are actually using. If you are not on the first page, most people will never find you.
06
Competitor benchmark
How your digital presence compares to two or three direct competitors in your area. You will know exactly where you are ahead, where you are behind, and what is worth closing the gap on.
The process

FIVE DAYS.
START TO FINISH.

Once you book, everything happens on a clear timeline. No back and forth, no delays. You will have your findings within a working week.

Day 1
Kickoff and access
You receive a short intake form asking for access to your website analytics, email platform and Google Business profile. No login credentials required — view-only access where needed.
Days 2 and 3
The audit
We work through all six areas methodically. Every finding is documented, scored for severity, and ranked by the impact fixing it would have on your business.
Days 4 and 5
Report and debrief
Your written report is delivered. Then we spend 30 minutes on a call walking through the findings, answering questions, and making sure you leave with a clear picture of what to do next.
Deliverables

WHAT YOU
WALK AWAY
WITH.

Everything is delivered in plain English. No jargon, no padding. A clear picture of where you are and exactly what to do about it.

✓
Written audit report
A structured document covering all six areas, with findings ranked by impact. Quick wins first, longer-term recommendations second.
✓
Prioritised action plan
Not a list of problems — a ranked roadmap of what to fix, in what order, with an honest assessment of what each item will take.
✓
Competitor benchmark
A side-by-side comparison with two to three direct competitors so you know exactly where the gaps are and what is worth prioritising.
✓
30-minute debrief call
A call to walk through the findings together, answer questions and make sure you are clear on the next step — whatever that looks like for your business.
✓
The report is yours
No obligation to work with us after the audit. The report belongs to you. Take the findings and act on them however you choose.
Questions

THINGS
PEOPLE
ASK.

No. The audit is a standalone deliverable. You own the report. Most clients do go on to work together because the findings make the next step obvious — but there is no obligation, no follow-up pressure, and no package deal you have to opt out of.

A short intake form completed on day one. View-only access to your website analytics and Google Business profile if available — but the audit can still be completed without these. We do not need your login credentials for anything.

Nearly every audit surfaces at least one issue that, when fixed, generates more than $595. Common examples: a broken booking link that has been sending customers elsewhere for months; a Google Business profile with outdated hours; a welcome email that should be running automatically and is not. Any one of those fixed pays back the cost within days.

The audit is designed for independent hospitality businesses of all sizes — from a single-venue cafe to a multi-location operation. The findings are always relevant to where you actually are, not where a larger business might be. The $595 price is fixed regardless of business size.

Almost always yes. Most business owners have a sense that something is not working but are surprised by what the audit surfaces — either things they had not noticed, or confirmation that something they had deprioritised is actually the most important thing to fix. The audit also scopes any subsequent work precisely, which means no surprises on a quote.

BOOK THE
AUDIT.
KNOW IN
FIVE DAYS.

A clear picture of what is costing you customers online and exactly what to fix first. Delivered within a working week. No ongoing commitment.

$595
Flat fee · Delivered in 5 business days
Book now

Or start free — take the 5-minute digital health check first.