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The Service Edit

DIGITAL
STRATEGY FOR
INDEPENDENT
HOSPITALITY.

Practical writing on email marketing, websites and digital strategy — from someone who has spent 20 years on your side of the counter.

Email Marketing
YOUR EMAIL LIST IS SITTING THERE DOING NOTHING. HERE IS WHAT THAT IS COSTING YOU.
Most independent hospitality businesses have a list of warm customers they never contact. The cost of that silence is real — it just never shows up on a bill.
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Email Marketing
WHY HOSPITALITY GETS BETTER RESULTS FROM EMAIL THAN ALMOST ANY OTHER INDUSTRY.
The relationship is already there. The purchase is emotional. The cycle is frequent. Here is why the opportunity is larger than most operators realise.
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Website
YOUR WEBSITE IS LOSING YOU CUSTOMERS AND YOU PROBABLY DO NOT KNOW WHICH ONES.
It rarely looks broken. But a website that loads slowly, does not work on mobile, or buries the booking link is quietly turning people away every single day.
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Strategy
WHY QUIET MIDWEEKS ARE NOT A FOOT TRAFFIC PROBLEM.
Most hospitality businesses treat quiet Tuesdays as inevitable. They are not. They are a communication failure — and there is a significant difference.
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Case Study
THE RESTAURANT THAT WENT FROM 9 COVERS TO FULLY BOOKED WITHOUT SPENDING A DOLLAR ON ADS.
A Darwin pizza restaurant had quiet midweeks and a customer list they had never used. Here is exactly what happened when they sent one email.
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